RAVEN by GDIT
Challenge
GDIT builds solutions for agencies across the U.S. government and needed a fresh way to spotlight its latest: RAVEN, a mobile command center packed with technology that's mission-critical in challenging situations and locations, like the emergency response to a natural disaster.
Strategy
Create an informative yet engaging ad and a set of heroic stills that convey RAVEN's features inside a compelling narrative: content that turns heads across multiple agencies and generates leads for GDIT.
Video
The concept: a hurricane devastates Florida. RAVEN gets activated, prepped, routed and on site coordinating the response. A storyline built to create urgency and show its modular, all-terrain capability.
A three-day production across multiple Maryland locations covered vehicle outfitting, simulated disaster response, command-center interiors and field operations: enough of a library for a full-length landing-page video and social cutdowns.
Photo
Heroic stills for every digital and print platform: the fierce look of the vehicle and the technology packed inside.
Results
Thousands of impressions on GDIT's social channels and higher awareness of RAVEN and the communications technology behind it.
Through 2024, GDIT featured RAVEN at industry trade shows with the videos displayed prominently to draw attendees in.
